The thinking head your business need
Helping companies build sustainable growth through strategy, execution and high-performing marketing systems.
Built for businesses ready to grow
Established Marketing Teams
Companies with an in-house marketing team looking for an external strategic partner to improve performance, align priorities and accelerate growth.
Growing Businesses
Businesses ready to move beyond disconnected marketing efforts and build a predictable growth engine.
Businesses building Their Brand
Companies and professionals looking to increase visibility, build authority and grow organically through strategic content.
Stephanie Amatus
About Me
I’m a Brazilian marketing strategist who spent my formative years living in Zambia, Southern Africa, from the age of 13 to 19. Growing up between cultures shaped the way I approach business—teaching me to adapt quickly, think from different perspectives and understand that every market is ultimately driven by people.
Over the past eight years, I’ve helped companies across multiple industries and countries solve growth challenges by combining marketing strategy, operations, data and execution. My work spans everything from demand generation and go-to-market strategies to building high-performing marketing teams and scalable growth systems.
I believe sustainable growth happens when strategy, execution and culture move in the same direction. That’s why I don’t see marketing as an isolated function, but as part of a broader business ecosystem where every decision should contribute to long-term growth.
Whether I’m launching a product, optimizing a funnel or restructuring a marketing operation, my goal is always the same: build systems that create measurable business results while enabling people and teams to perform at their best.
Core Expertise
Growth doesn’t come from a single tactic. It comes from aligning strategy, execution and operations around a common objective
Strategy
- Growth Marketing
- Go-to-Market Strategy
- Marketing Strategy
- Brand Positioning
Acquisition
- Organic Growth
- Paid Media Strategy
- SEO & Content Strategy
- Lead Generation
Conversion
- Customer Journey
- Conversion Rate Optimization
- CRM & Marketing Automation
- Funnels & Copywriting
Operations
- Marketing Operations
- AI for Marketing
- Analytics
- Project Management
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Companies I've worked with.
I’ve partnered with startups, scale-ups and established companies across multiple industries, helping them turn marketing into a sustainable growth engine.
Every business has the potential to grow. The real question is what's holding yours back.
Strategic growth audit
A deep dive into your marketing ecosystem to uncover what’s working, what’s holding growth back and where the biggest opportunities are.
- Marketing ecosystem analysis
- Growth opportunities & bottlenecks
- Customer journey & funnel analysis
- Channel performance assessment
- Positioning & messaging review
- Competitive & market analysis
- Recommendations & prioritization
Lead generation
Build a predictable acquisition system designed to attract the right prospects and turn demand into qualified business opportunities.
- Lead generation strategy
- ICP & audience definition
- Acquisition channel strategy
- Paid media strategy & optimization
- Landing page & conversion optimization
- Lead capture, qualification & nurturing
- CRM & marketing automation
Organic growth strategy
Build an organic growth engine that increases visibility, strengthens authority and turns consistent attention into business opportunities.
- Organic growth strategy
- Audience & competitor research
- Brand positioning & messaging
- Content strategy & content pillars
- Social media & SEO strategy
- Content distribution & community
- Organic conversion pathways
What people say
Stephanie brings a rare combination of genuine passion for her work and creative thinking. She has a sharp mind, and it’s incredible how someone so young can bring such depth of experience and strategic thinking. She is someone you can trust with your business’s growth—and far beyond it.
Argeu Ribeiro
Throughout my career, I have had the opportunity to work with many managers, but few have made as lasting and positive an impression as Stephanie. What I admire most about her leadership is her ability to balance technical excellence with genuine empathy. She brings deep expertise to everything she does, is constantly seeking opportunities to learn and grow, and never loses sight of what matters most: people. Even in a remote work environment, there is a genuine sense that she is right there beside you, offering guidance, support, and confidence when it is needed most. More than an excellent manager, Stephanie nurtures talent, values diverse perspectives, and creates an environment where people feel empowered to grow and reach their full potential. Working alongside her has been an incredibly enriching experience and one of the most inspiring professional relationships of my career.
Angélica Midori Tederke
I’ve been working with Stephanie for a while now, and I can say without a doubt: she is simply exceptional. Her strategic vision is on another level, she understands the game like few people do, and most importantly, she delivers real results. It’s not just fancy theory—it’s hands-on execution, sharp analysis, and constant optimization. Her mind is a powerhouse of ideas. If you need someone to take your business’s marketing results to another level, you can trust her with your eyes closed.
Diego Ruschel
Stephanie is exceptionally creative, with a remarkable ability to see possibilities others might overlook and translate ambitious ideas into realistic, profitable projects. Her strategic vision has been fundamental in shaping authentic, well-structured initiatives and bringing new growth opportunities to life.
Henrique Flores
I enjoy working with Stephanie—she has an incredible business vision and a strong grasp of marketing management. She excels at guiding the creation of user-friendly layouts and quickly develops an intuitive understanding of the business, which speeds up the implementation of necessary improvements for its growth.
Augusto Concino
How I think about growth.
Ideas, lessons and perspectives on marketing, leadership, AI, psychology and business growth.
Get to know me beyond my portfolio
Marketing is just one of the things I’m passionate about. I also write about life, psychology, mental health, AI, leadership, business, creativity, the random thoughts that cross my mind on a Tuesday afternoon, and sometimes the questions most people never ask—or are too afraid to.
If you’d like to get to know me beyond my portfolio, take a look at my LinkedIn and Instagram below. I’d love to connect.
Professional insights, strategic thinking and real conversations about real business challenges.
Personal reflections, creative ideas and everyday moments beyond strategy, business and marketing.
stephanieamatus
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Stephanie Amatus
I like thinking about stuff, and sometimes I talk about it....
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Let's Build Something Meaningful Together
Whether you’re trying to generate more demand, launch a ner product, build a stronger marketing team or scale your business, I’do love to help!